Our goal is simple: To get results for our customers. All our services are aimed to achieve that goal; not only our design services and the creation of great advertisements, but also our marketing and distribution services, in co-operation with ABS Media. The White House puts great emphasis on maintaining close relationships with clients and partners.
The White House doesn’t work for its customers – it works with them.
The marketing consultants at The White House have wide ranging knowledge and experience in marketing goods, services and businesses. The agency’s services include market analysis, target marketing, practical market research, goal setting, moulding marketing trends, organising marketing campaigns and follow-up activities.
The White House specialises in comprehensive branding projects. Some of the bigger projects have been conducted for Actavis, one of the world’s largest generic pharmaceuticals companies; Glitnir Bank, whose branding efforts remain fresh long after the bank’s collapse last year; and MS Iceland Dairies, by far the biggest dairy company in Iceland. The White House close partnership with Loewy Group further strengthens the agency’s work.
Advertising: production and design
The White House trademark has always been the creativity that goes into all the company’s design and advertising work. In a market with such fierce competition for the consumer’s time, attention and trust, it is important for a company’s advertisements to be memorable. Commercials which grab attention and keep it do not need to be shown as often as others. This can mean significant savings for the advertiser.
The White House staff are famous for their beautifully created and attention-grabbing advertising materials which bring excellent results for the agency’s clients. In fact, The White House has gained recognition and awards at home and abroad for its cutting-edge design and originality.
To get the best results, it is important for campaign managers to be in close contact with the people actually creating the campaign. The White House strives to offer the best possible campaign consulting available in collaboration with ABS Media, so that a great campaign gets the cost-effective targeted distribution it needs to achieve results.
ABS is Iceland’s biggest advertising distribution bureau and deals with distribution for all The White House customers. ABS deals with audience targeting, distribution scheduling/planning and oversight – as well as the media liaison needed to get advertisements aired or printed. ABS also conducts market research and focus group research, among other things. ABS Media can be found online at www.absmedia.is
New Media department
The New Media department at The White House is strong, and getting stronger. The department deals with advertising efforts for the internet. Designers in the New Media department are computer experts with their fingers on the pulse of technological development and the newest trends. They also have wide ranging experience in distribution and monitoring.